AM Trans USA Website
Brand identity, website design and build for AM Trans USA, a nationwide heavy-haul, rigging and specialized freight carrier. The site is built around two jobs: rate quotes for shippers and applications from drivers.
- Role
- Web designer & developer · brand identity
- Client
- AM Trans USA
- Context
- Freelance, for a repeat client
- Timeline
- 2026
- Tools
- Next.js
- Pages
- Home, Request a Quote, Driver application, News
- Outcome
- Live at amtransusa.com
Overview
I designed and built the website for AM Trans USA and created its logo and brand identity. It was a freelance project for a repeat client, the company’s founder, whom I had worked with before.
The site has two audiences. Shippers need to trust the company with a difficult load and ask for a rate. Drivers need to see what the job is and apply. Both paths start in the hero, with a red “Get a Rate Quote” button and an outlined “Become a Driver” button, and each ends on its own form page.
- Scope
- Logo and brand identity, UX/UI design, and development on Next.js.
- Audience
- Shippers with oversized or time-critical freight, and CDL drivers, both company drivers and owner-operators.
- Structure
- A long home page that leads to a quote form, a driver application and news articles. A mega-menu groups the site into Company, Services, Drivers, Resources and Contact.
First impression
A full-bleed video hero carries one line, “Built to Move What Others Can’t”, and the two primary actions. Below it, a short company statement sits beside a dotted map of the United States, a quick visual cue for nationwide coverage.
Brand identity
I created the AM Trans logo: an italic wordmark with red triangles set into the A’s, under a red eagle-head swoosh, plus a stacked version for app and browser icons. The palette uses deep navy and navy for backgrounds, a lighter blue for accents, and red for the logo and every call to action. Poppins sets the headings and Inter the body text and interface.
Services
All six capabilities share one card pattern: a photo, a title, a one-line specialty and an Explore link. The services are heavy haul, engineering & load planning, time-critical, rigging & machinery, permitting & compliance, and project logistics. The cards sit in a carousel with arrows and dots.
Trust
The middle of the page holds the trust content before the next ask: a rate-quote banner, a row of equipment-brand logos, testimonial cards tagged by industry, and an animated counter band. I designed these as reusable components: glass cards, industry pills and count-up numbers.
Recruiting & news
The driver pitch gets its own section with a portrait and a single red call to action. The three latest articles and a four-column footer follow.
Forms & inner pages
Inner pages drop the photography but keep the navy system. The quote request is a dark form card asking for origin, destination, cargo type, weight, dimensions and pickup date. The driver application is longer and includes CDL details. Articles use a reading layout with category, date and read time.
Mobile
On phones, the mega-menu folds behind a menu button, the hero buttons stack, and cards and testimonials fall into a single column.
Outcome
The site is live at amtransusa.com, carrying the new brand from the logo through every page.
- Logo and brand identity: wordmark, stacked mark, color and type.
- UX/UI design for the home page, quote request, driver application and news pages, on desktop and mobile.
- Built on Next.js and live at amtransusa.com.